Revenue Doesn't Disappear. It Leaks.
I'm Munu Hicken-Gaberria — operational advisor to purpose-led businesses in BC. I find the friction quietly draining your revenue and fix it before it compounds.
18+ years in CPG, retail, and sustainable brands. I know what operational gaps actually cost — because I've run them.
Most Operators Know Something's Off.
They Just Don't Have Time to Find It.
Sound familiar?
- Leads fall through because follow-up happens when someone remembers, not when it matters
- Good people, wrong systems — no bandwidth to audit while running
- You've added tools to fix things, but the friction just moved somewhere else
- Revenue is there. You can feel it. But it's not converting the way it should
It exposes them."
Find. Frame. Solve.
Three phases. One goal: stop the leak before it compounds.
Find the Friction
Map exactly where your business loses momentum — follow-up gaps, handoff failures, tool bloat.
Frame the Impact
Score each gap by revenue risk and fix effort — so you know what to address first.
Solve with Simple Systems
Rebuild the critical path — clean, simple, owned by your team. No ongoing dependency on me.
Every Engagement Starts with a Diagnostic.
No retainer until we both agree it makes sense.
FFS Operations Audit
Stop guessing where the friction is.
A prioritised fix plan you can act on immediately — with or without my help.
From $750 CADSystem Architecture
A blueprint built for your actual team.
Follow-up workflows, tool stack cleanup, and handoff protocols built for your real capacity.
Included in Growth+ engagementsImplementation Advisory
Get it built — not just planned.
I stay engaged through the build phase until the system runs without me.
Custom scopeI work with a small number of clients at a time.
Find Out Exactly Where AI Is Costing You — And Where It Could Pay Off.
The AI Pulse is a 10-question scored assessment. In under 10 minutes, you'll know:
- Where your AI tool stack has gaps — and what they're quietly costing you
- Whether your team is set up to actually use AI, or just talk about it
- The one fix that would move the needle fastest right now
Scored result with a recommended next step. No pitch. Just clarity.
Three Sectors. Deep Experience in All of Them.
Consumer Goods & Sustainable Brands
CPG, eco brands, formulation, wholesale, licensing, retail distribution.
Freight, Logistics & Local Services
Carriers, distributors, and local operators losing revenue to quoting lag and follow-up gaps.
Wellness Clinics & Med Spas
Appointment-based businesses leaking revenue through no-shows and broken follow-up.
Freight Control Desk
A done-for-you freight rate and documentation system for BC businesses shipping LTL and FTL. Stop quoting by email. Start shipping with evidence.
Automated Rate Shopping
Submit one form. Rate requests go to your selected carriers and brokers automatically. Compare, select, confirm — without chasing anyone by phone or inbox.
Shipment Evidence Capture
Up to 24 photos captured and stored per shipment. When a carrier disputes a claim, you have timestamped documentation of exactly what left your dock.
Fully Managed Service
We run the system. You review rates and approve shipments. No new software to learn, no new process to own — just fewer headaches and more competitive rates.
18 Years Inside the Problem.
I didn't learn this in a classroom. I learned it running operations inside CPG, retail, and sustainable product businesses — formulations, licensing, wholesale distribution, supply chain. I've been the person staring at a broken process at 10pm. I know what it costs when follow-up slips.
📍 Tri-Cities BC (Coquitlam / Port Coquitlam / Port Moody) · Greater Vancouver · Remote welcome
The Founder Roundtable.
6–8 operators. Real challenges. Working session — not a webinar, not a pitch. Invite-based and kept small by design.
